A brewery in Fraserburgh, Aberdeen named BrewDog launched a beer last year that is said to contain six units of alcohol. The beer called Tokyo is twice as strong as the daily recommended limit. BrewDog claimes that with this beer it hopes the public will take more notice of the binge drinking culture and that they as result of the launch of Tokyo will drink more responsibly. Meaning the company hopes the bring drinking will lighten. Now, Brewdog has launed an even stronger beer which contains “jasmine, cranberries, malts and American hops” (http://www.telegraph.co.uk/news/uknews/5920905/Brewery-criticised-for-launching-Britains-strongest-beer.html) This beer is mixed with champagne to create a higher alcohol level. According to James Watt, founder of BrewDog: “Our hard-core beers are loaded with flavour, bite and body so consequently you drink less of them.” James’s intensions seems to be advertising for responsible drinking through education. He wants to educate them about the beer and change their thoughts on binge drinking. I think it is a good way to educate people on drinking less, especially the binge drinking culture. However, I don’t agree with his methods as I don’t think launching a stronger beer will make them drink less. It is just a quicker way to get drunk or to drink yourself into a coma. I think it would be more dangerous if they start drinking the BrewDog beer than the stuff they usually go through.
A very clear summary, but something went wrong with your opinion comment: there is only one word every sentence, you might want to make is an easier to read paragraph.
ReplyDeleteI do agree with your opinion saying that drinking this beer will not make people drink less, people just need to buy less beer in order to get drunk. Even though I support the theory behind this (hoping to make people become more aware about bring drinking), I do not think that this is the right way to do it.